AFTERNOON
WORKSHOPS

Indigo Trigger’s Lead-to-Cash Bash is returning to the Walt Disney Swan Resort November 13th and 14th 2025.

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This year's Bash will be introducing afternoon workshops to dive deeper into the themes covered in our morning sessions. 

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Are your reps having the right conversations?

Morten Revsbech, Vice President of Sales, Sandler Sales Trainer & Coach
Sandler Sales Institute

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This workshop, led by Morten Revsbech from the Sandler Sales Institute, will cover some of the most common pitfalls — and opportunities — that impact sales teams of all shapes and sizes. 

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How does emotion affect buyer behavior? What is the pain funnel, and how can you use it to your advantage? How does coaching effect your sales teams effectiveness? What’s the impact of miscommunication? This spirited and engaging discussion is certain to leave you with a ton of takeaways to bring back to your organization. 

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How to Develop a Mobile Messaging Strategy

Bill Bradley, Director of Channel Partner Sales

Subtext

 

There’s no denying the impact of delivering a timely message directly to someone’s phone. This workshop, led by Bill Bradley and the Subtext team, will highlight some of the most critical use cases of mobile messaging and help you develop a mutli-faceted plan that can drive revenue, engagement and operational efficiency. 

 

You’ll learn how to reach your audiences immediately with global coverage and a 98% or better open rate. We’ll review the opportunities that present in building insider communities for your most loyal fans. And we’ll spend some time discussing how you can earn revenue and retain and develop your audience. 

 

We’ll also review how Subtext powered mobile messaging for this year’s Lead-to-Cash Bash, including the creation of the plan itself and results from the programs you’ve all been a part of. 

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AI in Sales and Operations: Implementation Strategies that Drive Success

Mike McCarthy, Senior Director of AI Solutions

Kat White, Director of Sales Operations and Enablement

Hearst Newspapers

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Because no conference would be complete without the obligatory AI session, we’re doubling down on an AI workshop with our good friends from Hearst Newspapers. In this roundtable discussion, you’ll learn how the Hearst team approached the development of their AI program and practice. We’ll go one step further and review real use cases that can immediately help media companies implement AI-driven solutions to enhance productivity, increase revenue, and stay competitive in a digital-first world.

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Automating "Opportunity to Order": A Workshop with Indigo Trigger and Postmedia

Christopher Prinos, Founder & CEO, Indigo Trigger

Mike Sallows, Vice President, Ad Operations - Postmedia Network 

The Lead-to-Cash workflow is one of a newspaper's most critical and complex processes, yet executives rarely pay any real attention to it. It is simply the collection of all activities—from finding a lead, processing orders and, finally, getting paid. It’s a complicated process that requires a lot of people, systems, integrations, and workflows. Those who focus on optimizing the Lead-to-Cash ecosystem get a well oiled machine that can drive revenue while keeping costs down. In this session, we’ll see how Postmedia Network implemented a world-class solution to automate order creation from Hubspot opportunities. 

In this workshop, we’ll tap both live demo and whiteboard so you can learn how to: 

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• Automate the opportunity to order process

• Implement a CRM-centric solution for sales teams

• Drive key production and fulfillment processes from your CRM

• Eliminate low value / high touch processes with smart automation

• Structure successful integrations regardless of your CRM or OMS platforms

• Increase CRM system adoption for sales reps

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More workshops to be announced as the Bash nears so stay tuned!