top of page



6:00pm // Welcome! Disney Dolphin Atrium Bar

Walt Disney World Swan & Dolphin Resort and Conference Center

For early arrivers, our welcome will be held at the Disney Dolphin Atrium bar with evening events planned to follow on the Disney Boardwalk just a short walk away from our host resort. 
View the map here

9:00pm // Bash After Dark - Disney Boardwalk 


9:00am // Registration

Swan Ballroom 10

10:00am // Morning Sessions 



Mastering Lead Generation: Innovative Strategies for Revenue Growth

You can't talk about the Lead-to-Cash eco-system without starting at the beginning. Now more than ever, effective lead generation strategies are pivotal for sustainable growth and success. This session will delve into the diverse array of lead generation strategies that Cox Media Group, Lee Enterprises and Graham Media Group have employed to attract, engage, and convert potential customers into loyal clients. Our panelists will tap real-world examples and interactive discussion so you'll gain practical knowledge and actionable insights to supercharge your lead generation efforts. We'll wrap up by reviewing the tools and platforms that each group uses to drive successful lead generation operations. 

Moderated by Todd Handy, Chief Revenue Officer, SEBPO

Jesse McCambridge - Vice President, Digital Revenue & Strategy, Cox Media Group

Adam Farris - VP/Managing Director, Amplified Digital - Lee Enterprises

Stephanie Slagle - Chief Innovation Officer, Graham Media Group

Melissa Evans Bramblett - Sr. Director, Marketing, RevLocal


Unleashing Business Potential: Harnessing Analytics for Revenue Generation

As a media company, your most valuable asset is your data.  Analytics-driven insights offer organizations a competitive edge by enabling them to unlock revenue generation opportunities hidden within media operations. In this session we'll hear from a powerhouse quartet of tremendously successful women who leverage the transformative power of analytics to drive revenue growth. Our panel will review their strategies, the technology they use, and some best practices that empower their organizations to make data-driven revenue generation a reality.

Moderated by Mark Zahar - SVP Sales, Tapclicks

Mellesa Boudeman - Senior Director of Advertising Analytics, Lee Enterprises

Jolene Sherman - Vice President, Business Development and Market Strategies, Lee Enterprises

Lauren Farber, Head of Business Operations, Roku

Crystal Gans, VP Business Development, Multi-Market Partnerships, iHeartMedia



Helping Sales Teams Sell Outside Their Comfort Zone

Local Media companies have the right to win full-funnel advertising campaigns because of their relationships, expertise and deep knowledge of the marketplace and business community.  Media sellers often have the most experience in the marketplace, but can be hesitant to sell outside their comfort zone and embrace products like digital advertising. In this session, sponsored by Adcellerant, we'll hear how Graham Media Group and The Advocate empowered their sellers to embrace new solutions and successfully manage an constantly changing product catalog. 

Moderated by Ben Bouslog - VP, Business Development, AdCellerant

Stephanie Slagle - Chief Innovation Officer, Graham Media Group

Robert Young - VP, Digital Solutions, The Advocate

Melissa Sheehan - Chief Revenue Officer, AdCellerant


Best Practices for CRM Platform Adoption

Struggle to get your sales teams to use your CRM platform consistently? We're sure none of you have this issue, but in the off chance some might, ​we figured we'd throw this on the agenda. A critical part of all Lead-to-Cash Operations -- the CRM (Customer Relationship Management) platform can drive a well oiled machine -- or -- be the sugar in your gas tank. In this session we'll hear from pre-sales experts who have worked tirelessly (for years) to try to solve this age old challenge. 

Moderated by Lauren Farber - Advertising Tooling & Infrastructure - Netflix
Brooke Zapata - SVP, Sales Enablement - Gannett

Cameron Brown - Senior Vice President of Digital, iHeartMedia

Bryce Jacobson - Chief Revenue Officer, Seaton Publishing

Chance Schlesman - Sr. Manager, Strategic Initiatives, Tribune Publishing


Corey's Local Marketing Minute(s): Using Data to Find Customers and Know Your Competition

If you've seen Corey's Local Marketing Minute videos then you know NOBODY can break down trends and data like Corey. This session will demonstrate how data can support every step of the marketing sales process – from corporate strategy down to exactly what to show a prospective client, and furthermore, how to prove marketing ROI. This journey will range from understanding local advertising trends to showcasing how the power of location-based data can help small businesses increase their competitive advantage. Learn how to uncover detailed insights on who is visiting a business, where they live, what they like, how to draw more people like them in the door – all possible with mobile GPS devices. Join this session to help you find the gold for your clients, and your company.

Corey Elliott - Executive Vice President, Local Market Intelligence, Borrell Associates Inc.

Leah Muench - Director, Client Services, LocalScope

12:30pm // Lunch & Technology Showcase - Pelican Room


Fast Forward: Leveraging Credit Card Fee Elimination to Drive New Revenue Streams

Last year we learned how Oahu Publishing Inc. was able to leverage patented technology from AMR to eliminate credit card fees -- to the tune of $1.2m per year. One year later, the team at OPI has reeled in a number of innovation awards and commercialized their model for all publishers to take advantage of. In this session we'll learn how other publishers have been able to follow OPI's lead -- not only to find significant savings, but also drive new revenue by helping their advertisers implement the same program. 

Aaron Kotarek, SVP, Audience & Operations, Oahu Publications Inc.

Joe Cooper, President, Cash Discount Division, AMR

Tim Krug, CEO, SkyBridge Financial Services, LLC


Leveraging Artificial Intelligence in the Lead-to-Cash Ecosystem

Here's what happens when you let AI write your session abstract on using AI in the Lead-to-Cash ecosystem...


Leveraging Artificial Intelligence in the Lead-to-Cash Ecosystem



In today's rapidly evolving business landscape, organizations across industries are constantly seeking ways to enhance their operational efficiency, customer satisfaction, and revenue generation. The lead-to-cash ecosystem, encompassing the entire customer journey from initial lead acquisition to cash collection, serves as a critical focal point for achieving these objectives. With the emergence of Artificial Intelligence (AI) technologies, there exists a transformative opportunity to revolutionize and optimize various aspects of this ecosystem.

...not bad, but we'd rather talk to some REAL PEOPLE to see what's really going on. For this session, we'll tap some of our technology partners and see how they're helping their customers leverage AI in the Lead-to-Cash process. We're having Rob Beeler from Beeler.Tech moderate to make sure these competitive forces behave. 

Moderated by Rob Beeler, Beeler.Tech

Ben Bouslog - VP Business Development, Adcellerant

Adam Burnham - Senior Vice President, Digital , AffinityX

Johnathan Muzio - VP Business Development, Compulse

Brian Beirne - Business Development, Advisr

Greg Heiman - VP Business Development, Site Impact

2:00pm - 3:30pm 

Breakout Session: Naviga - Pelican Room

3:00pm // Tiki Bar Opens
Sponsored by Hawthorne Search

5:00pm // EPCOT Center Reception, 2023 Food & Wine Festival

6:00 PM - 9:00 PM - Cocktail Hour & Dinner, Terrace des Fleurs - France Pavilion

Sponsored by: Adcellerant

7:00 PM - 8:30 PM - Dinner

9:00 PM - Fireworks


9:15pm - 9:30pm // Group Ride Remy's Ratatouille Adventure

Sponsored by: Indigo Trigger

At the conclusion of the EPCOT fireworks, all bashers will be treated to a group ride on Remy's Ratatouille Adventure -- just a few steps away in the France Pavilion. In this 4D ride experience, join Chef Remy on a daring culinary caper that will captivate all your senses as you zip, dash and scurry through the bustling kitchen, dining room and walls of Gusteau’s famous Paris restaurant. C’est magnifique!

9:30pm // Bash After Dark - Jellyrolls - Disney Boardwalk

Sponsored by: Compulse & Site Impact
Raise a glass as you enjoy the musical stylings of a
pair of piano prodigies. No request is too obscure. These musical maestros can play anything. Well, almost anything. Go ahead—try to stump them!

View the Disney Boardwalk map here

FRIDAY, NOV 17th 2023

8:00am // The Lead-to-Cash Dash "Almost 5k" Fun Run

Sponsored by: Popmount

Starting Line: Back Entrance of the Disney Dolphin
A 1.75 mile tour -- at your pace -- around the Disney Resorts, Crescent Lake, and Boardwalk 

10:00am - 4:00pm // Conference Sessions & Technology Showcase

Walt Disney World Dolphin Resort and Conference Center


Structuring Support & Ops Teams with KPI's to Support Sales Teams and Revenue Growth

Efficiency is a critical component of our ever-changing industry. Structuring an operations team with a focus on aligning strategic and operational KPIs positions us to respond rapidly to business changes. This session will tap operational leaders from media companies who have worked hard to define strategic KPI's to drive successful ad operations. You'll learn how to structure and define operational goals, plan to measure success and then make results-based actions.  

Moderator: Shalonda Lewis, Director, Advertising Operations & Shared Services - Tribune Publishing

Chris Mallonee, Senior Director, Agency Operations, Lee Enterprises

Allyson McKinney, Director, Digital Advertising Operations - The Seattle Times

Nicole Hampton, Director, Digital Product Strategy - Val-Pak


New Revenue Opportunities with Programmatic Out-of-Home - Case Study with Steel City Media

We are REALLY excited about this session. We met Dave Rivera from VISTAR Media at this year's Local Media Consortium conference in Phoenix. In just 5 minutes we were hanging on every word. In this session, you'll hear from Gregg Frischling from Steel City Media. Traditionally, Steel City Media have been experts at working in radio, and building successful strategies that drive results for their clients. With radio performing so highly at the top of the marketing funnel, they saw a perfect combination with out-of-home (OOH) media as a way to offer clients a varied media mix that could extend promotional strategies to drive people down the funnel. This impressive case study will showcase how this new revenue stream helped Steel City Media quickly build a pipeline of 400 opportunities that yielded 50 new contracts and 23 new customers -- in just six (6) months working with VISTAR Media. 

Gregg Frischling - Vice President & General Manager, Steel City Media

Dave Rivera - Head of Channel Partnerships, Vistar Media 


Building a Strategic Outsourcing Strategy in the Lead-to-Cash Ecosystem 

Business Process Outsourcing (BPO) is part of everyone's Lead-to-Cash workflow in some way shape or form. In this session, we'll learn how some of today's largest media companies leverage BPO to effectively manage the bottom line and stay focused on high value strategic initiatives. 

Moderator: Todd Handy, CRO - SEBPO

Michael McGuire, SVP, Business Operations & Services - NBCUniversal Media


Planning for Change: How to Effectively Plan for New Lead-to-Cash Platforms 

Change is hard. ​Implementing even the simplest tool can sometimes seem like a sisyphean task. In this session we'll talk to some folks who have managed Lead to Cash platform transformation at both modest and massive scale. You'll learn how to get ready, manage a successful implementation, and how to ensure success both pre and post go-live. 

Moderator: Christopher Prinos, Founder & CEO - Indigo Trigger

Robin Faller, Vice President, Digital Sales - Ferocious Digital

Jolene Sherman, Vice President, Business Development and Market Strategies - Lee Enterprises

Jonathan Muzio, VP, Business Development - Compulse


State of the Workplace in 2024 -- Best Practices for Finding and Keeping Great People

Are your employees happy? What will it take to keep them? How important is work from home? Is it a generational issue? Join Robert Hawthorne, President of Hawthorne Search, who has personally interviewed over 50 industry professionals to get their take on the job market in our sector.

Robert Hawthorne, Founder & President - Hawthorne Search


Lunch Break & Technology Showcase - Pelican


1st Party Data Strategies -- An Introspective View

Last year, this session focused a lot on external forces and how those forces were driving 1st party data strategies at the modern media company. As we started to prepare for this year’s session, the group decided to get a bit more introspective. In truth, the impending “cookie-less world” appears to be the best thing that could have happened for all of us as media companies. It’s forced us all to get serious and figure out "what do we have..and what are we doing to do with it?". In this session, you’ll be hearing from panelists who are all insanely different — one of the nation’s largest broadcasting companies, a niche agricultural financial brand with a 146 year history, and a solution provider in DrivenIQ who is helping media companies think differently about audiences, personas, and data opportunities. Rob Beeler from Beeler.Tech will lead a spirited discussion that will leave everyone with some key takeaways and things to think about as you head on home. 

Moderated by: Rob Beeler - Founder & CEO, Beeler.Tech

TJ Ceballos - Chief Revenue Officer, DrivenIQ

Ryan Nelson - General Manager, ProFarmer

Erik White - Vice President, Performance Digital, CUMULUS Media


Using Lead-to-Cash Platforms to Drive Successful Sales Enablement

Sales enablement platforms are more pervasive than ever. Proposal tools, recommendation engines, knowledge-bases -- the solutions have become quite advanced and have become a key component in any Lead-to-Cash ecosystem.  In this session, we'll hear how Sales enablement platforms are helping some of the world's largest media companies sell more effectively. ​

Moderated by: Brian Beirne - Director, Business Development, Advisr

Susy Schwede - Head of Sales Activation, Cox Media

Robin Bass - Product Manager, Cox Media

Bryce Jacobson - Chief Revenue Officer & Publisher, Seaton Publishing

2:00pm - 3:30pm

Breakout Session: Adcellerant - Pelican Room


Utilizing Partner Data to Enhance Your OmniChannel Approach

In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to connect with their customers across multiple channels seamlessly. An effective omni-channel approach has become imperative for staying competitive. However, achieving this level of customer engagement requires more than just internal data and resources. This session will delve into the transformative power of partnering with external organizations to leverage their data, insights, and expertise to enhance your omni-channel strategy. Discover how collaboration can transform your business and empower you to meet and exceed customer expectations in today's dynamic market, with specific examples from an Entravision client and data partner.

Michael Ferraiolo  - VP Digital Sales, Entravision Communications

Greg Heiman - VP Business Development, Site Impact

3:00pm // Tiki Bar Opens

Sponsored By: Marfeel 



Bashers of the Year

To kickoff Friday's happy hour, we'll have the audience vote on this year's Basher's of the Year -- with this year's awards provided by our friends at Popmount. 

5:00pm // Disney Hollywood Studios 

Sponsored By: Naviga

To wrap up our second day, everyone will get the chance to join the group at Disney's Hollywood Studios. Just a 10 minute walk from our host resort or a short 5 minute boat ride from the launch of the Disney Dolphin Resort. 

5:00pm - Park Entry - Disney Hollywood Studios

9:30pm - "Fantasmic", Hollywood Hills Ampitheater, Disney Hollywood Studios

Fantasmic! takes place in the Hollywood Hills Amphitheater located near "The Twilight Zone Tower of Terror" and "Beauty and the Beast-Live On Stage." Watch Sorcerer Mickey battle Disney Villains in this sensational laser and light show.


Some fun facts: 

  • Fantasmic! originally opened at Disney’s Hollywood Studios on October 15, 1998.

  • The show features animation and characters from more than 25 films.

  • The moat surrounding the Fantasmic! island stage contains 1.9 million gallons of water.

  • Maleficent, in dragon form, is the final villain that Mickey Mouse battles, and she stands 40-feet tall.

  • In addition to Maleficent, 10 other villains appear in the show.

  • In the finale, Mickey Mouse and 35 other characters appear on a steamboat inspired by the one seen in “Steamboat Willie,”

  • Located off Sunset Boulevard, the Hollywood Hills Amphitheater seats 6,900 guests with additional standing room for about 3,000 guests.

10:00pm // Bash After Dark - Disney Boardwalk

For Basher's with anything left in the tank, we'll close out this year's event back on the Disney Boardwalk and Dolphin Atrium Lobby Bar.  

bottom of page