8:00am // The Lead-to-Cash Dash "Almost 5k" Fun Run

Sponsored by: Popmount

Starting Line: Back Entrance of the Disney Dolphin
A 1.75 mile tour -- at your pace -- around the Disney Resorts, Crescent Lake, and Boardwalk 

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10:00am - 4:00pm // Conference Sessions & Technology Showcase

Walt Disney World Dolphin Resort and Conference Center

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10:15am

Structuring Support & Ops Teams with KPI's to Support Sales Teams and Revenue Growth

Efficiency is a critical component of our ever-changing industry. Structuring an operations team with a focus on aligning strategic and operational KPIs positions us to respond rapidly to business changes. This session will tap operational leaders from media companies who have worked hard to define strategic KPI's to drive successful ad operations. You'll learn how to structure and define operational goals, plan to measure success and then make results-based actions.  
 

Moderator: Shalonda Lewis, Director, Advertising Operations & Shared Services - Tribune Publishing

Chris Mallonee, Senior Director, Agency Operations, Lee Enterprises

Allyson McKinney, Director, Digital Advertising Operations - The Seattle Times

Nicole Hampton, Director, Digital Product Strategy - Val-Pak

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10:45am

New Revenue Opportunities with Programmatic Out-of-Home - Case Study with Steel City Media

We are REALLY excited about this session. We met Dave Rivera from VISTAR Media at this year's Local Media Consortium conference in Phoenix. In just 5 minutes we were hanging on every word. In this session, you'll hear from Gregg Frischling from Steel City Media. Traditionally, Steel City Media have been experts at working in radio, and building successful strategies that drive results for their clients. With radio performing so highly at the top of the marketing funnel, they saw a perfect combination with out-of-home (OOH) media as a way to offer clients a varied media mix that could extend promotional strategies to drive people down the funnel. This impressive case study will showcase how this new revenue stream helped Steel City Media quickly build a pipeline of 400 opportunities that yielded 50 new contracts and 23 new customers -- in just six (6) months working with VISTAR Media. 

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Gregg Frischling - Vice President & General Manager, Steel City Media

Dave Rivera - Head of Channel Partnerships, Vistar Media 

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11:15am

Building a Strategic Outsourcing Strategy in the Lead-to-Cash Ecosystem 

Business Process Outsourcing (BPO) is part of everyone's Lead-to-Cash workflow in some way shape or form. In this session, we'll learn how some of today's largest media companies leverage BPO to effectively manage the bottom line and stay focused on high value strategic initiatives. 

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Moderator: Todd Handy, CRO - SEBPO

Michael McGuire, SVP, Business Operations & Services - NBCUniversal Media​

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11:45am

Planning for Change: How to Effectively Plan for New Lead-to-Cash Platforms 

Change is hard. ​Implementing even the simplest tool can sometimes seem like a sisyphean task. In this session we'll talk to some folks who have managed Lead to Cash platform transformation at both modest and massive scale. You'll learn how to get ready, manage a successful implementation, and how to ensure success both pre and post go-live. 

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Moderator: Christopher Prinos, Founder & CEO - Indigo Trigger

Robin Faller, Vice President, Digital Sales - Ferocious Digital

Jolene Sherman, Vice President, Business Development and Market Strategies - Lee Enterprises

Jonathan Muzio, VP, Business Development - Compulse

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12:15am

State of the Workplace in 2024 -- Best Practices for Finding and Keeping Great People

Are your employees happy? What will it take to keep them? How important is work from home? Is it a generational issue? Join Robert Hawthorne, President of Hawthorne Search, who has personally interviewed over 50 industry professionals to get their take on the job market in our sector.

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Robert Hawthorne, Founder & President - Hawthorne Search

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12:30

Lunch Break & Technology Showcase - Pelican​

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1:30pm

1st Party Data Strategies -- An Introspective View

Last year, this session focused a lot on external forces and how those forces were driving 1st party data strategies at the modern media company. As we started to prepare for this year’s session, the group decided to get a bit more introspective. In truth, the impending “cookie-less world” appears to be the best thing that could have happened for all of us as media companies. It’s forced us all to get serious and figure out "what do we have..and what are we doing to do with it?". In this session, you’ll be hearing from panelists who are all insanely different — one of the nation’s largest broadcasting companies, a niche agricultural financial brand with a 146 year history, and a solution provider in DrivenIQ who is helping media companies think differently about audiences, personas, and data opportunities. Rob Beeler from Beeler.Tech will lead a spirited discussion that will leave everyone with some key takeaways and things to think about as you head on home. 

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Moderated by: Rob Beeler - Founder & CEO, Beeler.Tech

TJ Ceballos - Chief Revenue Officer, DrivenIQ

Ryan Nelson - General Manager, ProFarmer

Erik White - Vice President, Performance Digital, CUMULUS Media​

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2:00pm

Using Lead-to-Cash Platforms to Drive Successful Sales Enablement

Sales enablement platforms are more pervasive than ever. Proposal tools, recommendation engines, knowledge-bases -- the solutions have become quite advanced and have become a key component in any Lead-to-Cash ecosystem.  In this session, we'll hear how Sales enablement platforms are helping some of the world's largest media companies sell more effectively. ​

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Moderated by: Brian Beirne - Director, Business Development, Advisr

Susy Schwede - Head of Sales Activation, Cox Media

Robin Bass - Product Manager, Cox Media

Bryce Jacobson - Chief Revenue Officer & Publisher, Seaton Publishing

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2:00pm - 3:30pm

Breakout Session: Adcellerant - Pelican Room

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2:30pm

Utilizing Partner Data to Enhance Your OmniChannel Approach

In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to connect with their customers across multiple channels seamlessly. An effective omni-channel approach has become imperative for staying competitive. However, achieving this level of customer engagement requires more than just internal data and resources. This session will delve into the transformative power of partnering with external organizations to leverage their data, insights, and expertise to enhance your omni-channel strategy. Discover how collaboration can transform your business and empower you to meet and exceed customer expectations in today's dynamic market, with specific examples from an Entravision client and data partner.

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Michael Ferraiolo  - VP Digital Sales, Entravision Communications

Greg Heiman - VP Business Development, Site Impact

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3:00pm // Tiki Bar Opens

Sponsored By: Marfeel 

 

3:00pm

Bashers of the Year

To kickoff Friday's happy hour, we'll have the audience vote on this year's Basher's of the Year -- with this year's awards provided by our friends at Popmount. ​

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5:00pm // Disney Hollywood Studios 

Sponsored By: Naviga

To wrap up our second day, everyone will get the chance to join the group at Disney's Hollywood Studios. Just a 10 minute walk from our host resort or a short 5 minute boat ride from the launch of the Disney Dolphin Resort. 

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5:00pm - Park Entry - Disney Hollywood Studios
 

9:30pm - "Fantasmic", Hollywood Hills Ampitheater, Disney Hollywood Studios

Fantasmic! takes place in the Hollywood Hills Amphitheater located near "The Twilight Zone Tower of Terror" and "Beauty and the Beast-Live On Stage." Watch Sorcerer Mickey battle Disney Villains in this sensational laser and light show.

 

Some fun facts: 
 

• Fantasmic! originally opened at Disney’s Hollywood Studios on October 15, 1998.

• The show features animation and characters from more than 25 films.

• The moat surrounding the Fantasmic! island stage contains 1.9 million gallons of water.

• Maleficent, in dragon form, is the final villain that Mickey Mouse battles, and she stands 40-feet tall.

• In addition to Maleficent, 10 other villains appear in the show.

• In the finale, Mickey Mouse and 35 other characters appear on a steamboat inspired by the one seen in “Steamboat Willie,”

• Located off Sunset Boulevard, the Hollywood Hills Amphitheater seats 6,900 guests with additional standing room for about 3,000 guests.

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10:00pm // Bash After Dark - Disney Boardwalk

For Basher's with anything left in the tank, we'll close out this year's event back on the Disney Boardwalk and Dolphin Atrium Lobby Bar.