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2023 SPEAKERS
Jesse McCambridge, Vice President, Digital Revenue & Strategy - Cox Media Group
Michael McGuire - SVP, Business Operations & Services, NBCUniversal Media
Lauren Farber - Advertising Tooling & Infrastructure, Netflix
Brooke Zapata, VP of Sales Development, Gannett
Executive Vice President, Local Market Intelligence - Borrell Associates
Robert Young - VP, Digital Solutions, The Advocate
Allyson McKinney - The Seattle Times, Director, Digital Ad Operations
Director of Digital Advertising Operations
The Seattle Times
Aug 2018 - Present
Seattle, Washington
Built and established an in-house Ad Ops and Client Success team, emphasizing top-tier digital marketing services for Strategic Accounts across diverse digital and programmatic channels, including SEM, Paid Social, Display, CTV/OTT, Programmatic Audio, Email, and more. Now oversee the ongoing performance and development of this team. Consistently foster and manage vendor partnerships for select digital offerings, notably SEO and web development, alongside digital tech collaborations. Engage with advertisers, sales, operations, and product leadership to cultivate a results-driven culture, centering on optimal customer ROI and satisfaction, to meet and surpass retention and revenue targets.
The Seattle Times
Aug 2018 - Present
Seattle, Washington
Built and established an in-house Ad Ops and Client Success team, emphasizing top-tier digital marketing services for Strategic Accounts across diverse digital and programmatic channels, including SEM, Paid Social, Display, CTV/OTT, Programmatic Audio, Email, and more. Now oversee the ongoing performance and development of this team. Consistently foster and manage vendor partnerships for select digital offerings, notably SEO and web development, alongside digital tech collaborations. Engage with advertisers, sales, operations, and product leadership to cultivate a results-driven culture, centering on optimal customer ROI and satisfaction, to meet and surpass retention and revenue targets.
Stephanie Slagle, VP & Chief Innovation Officer - Graham Media Group
Crystal Gans, VP Business Development, Multi-Market Partnerships - iHeartMedia
Jordan Magness - Senior Director of Technology - B2B Applications, Gannett
Shalonda Lewis, Director Ad Ops & Shared Services - Tribune Co.
Robin Faller, Vice President of Digital Sales - Ferocious Digital
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