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Lead to Cash Bash 2022 - Day 1
[KEYNOTE] Ad Operations, Successful Teams & Disruptive Change - Lauren Farber, Roku
Ad Operations, Successful Teams & Disruptive Change This year, the Lead-to-Cash Bash is thrilled to announce our keynote session will be led by Lauren Farber, Head of Business Operations at Roku. Lauren has implemented successful operational change at some of the world's largest media brands including AOL, Condé Nast, Hulu, and the Walt Disney Company. In our keynote, Lauren will present models for structuring teams that drive successful Lead-to-Cash operations for advertising and media companies of all shapes and sizes.
The Digital Billboard Network - Dave Kennedy, Oahu Publications Inc.
The Digital Billboard Network - Dave Kennedy, Oahu Publications Inc. Kennedy launched the revolutionary Digital Billboard Network in Hawaii and has won the Mega Conference Innovation award in 2018 as well as INMA's first place for Best New Corporate Innovation Initiative. OPI is the Sales and Marketing arm worldwide for Phoenix Vision, Inc. which is the holding company for the Digital Billboard Network. Launched in 2017 with one network and 40 screens, OPI now has 300 screens in the market, 40 networks and billing $150k a month. Advertising Revenue is all incremental and coming from TV and Radio budgets. OPI currently has signed 8 major newspapers to experience the Digital Billboard Network.
Sales Enablement Strategies - An Adcellerant Case Study with ExploreMedia
Sales Enablement Strategies - Pam Mashburn, exploreMedia Drive more conversions. Grow your business. Learn how media companies have leveraged the power of the AdCellerant platform to increase proposal volume, reduce time to close, increase customer spend, and dramatically improve customer experience.
Finding (and keeping) Top Talent - Robert Hawthorne, Hawthorne Search
Snapshot: Finding (and keeping) Top Talent Finding -- and keeping -- great people has never been more difficult. Recently ranked as one of Forbes Magazine's initial "top 250 recruiting firms in America", Hawthorne Search helps media companies find talent in roles across the Lead to Cash ecosystem. In this session, Robert will talk about winning strategies and best practices to find and keep great people.
[PANEL] Consolidating Lead-to-Cash Platforms & Building a Shared Services Model
Consolidation is a reality for many in our industry. In this session you'll learn how some of today's largest media companies have planned platform consolidation -- and process harmonization -- on a massive scale. Moderated by Adam Burnham, Senior Vice President, Interactive Sales and Services - Affinity X Stephanie Slagle, VP & Chief Innovation Officer - Graham Media Group Shalonda Lewis, Director Ad Ops & Shared Services - Tribune Publishing Chris Mallonee, Senior Director, Agency Operations & Platform Support - Lee Enterprises
[PANEL] Sales Culture: How to Build a High Performance, Healthy Sales Team
Sales culture is a fuzzy concept. You can’t measure its quality like you’d measure your team's monthly revenue, email activity, average tenure, or quota attainment — but that doesn’t mean it’s not important. In this session we'll explore what sales culture is, what a solid one looks like, some best practices to refine yours, how to build one, and how to scale yours as your company grows. Moderated by Todd Handy, CRO, SEBPO John Wulfert, Partner and CRO, MediumGiant (Formerly Belo; Dallas Morning News) Jolene Sherman, Vice President, Business Development and Market Strategies, Lee Enterprises
Online Advertising 2.0 – Leveraging the Power of Engagement
Delivering the right ‘eyeballs’ is only half the battle. Creating effective and targeted options for your commercial partners is just as important. In this session, Ian will demonstrate the ways GRC World Forums, IBC, and the Royal Chemistry Society are using content delivery and segmentation tools to develop creative solutions and lucrative new revenue streams. Ian Eckert, Innovation Director - Abacus e-Media
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