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SESSIONS 2022

 

[KEYNOTE] Ad Operations, Successful Teams & Disruptive Change - Lauren Farber, Roku
44:23

[KEYNOTE] Ad Operations, Successful Teams & Disruptive Change - Lauren Farber, Roku

Ad Operations, Successful Teams & Disruptive Change This year, the Lead-to-Cash Bash is thrilled to announce our keynote session will be led by Lauren Farber, Head of Business Operations at Roku. Lauren has implemented successful operational change at some of the world's largest media brands including AOL, Condé Nast, Hulu, and the Walt Disney Company. In our keynote, Lauren will present models for structuring teams that drive successful Lead-to-Cash operations for advertising and media companies of all shapes and sizes.
The Digital Billboard Network - Dave Kennedy, Oahu Publications Inc.
45:30

The Digital Billboard Network - Dave Kennedy, Oahu Publications Inc.

The Digital Billboard Network - Dave Kennedy, Oahu Publications Inc. Kennedy launched the revolutionary Digital Billboard Network in Hawaii and has won the Mega Conference Innovation award in 2018 as well as INMA's first place for Best New Corporate Innovation Initiative. OPI is the Sales and Marketing arm worldwide for Phoenix Vision, Inc. which is the holding company for the Digital Billboard Network. Launched in 2017 with one network and 40 screens, OPI now has 300 screens in the market, 40 networks and billing $150k a month. Advertising Revenue is all incremental and coming from TV and Radio budgets. OPI currently has signed 8 major newspapers to experience the Digital Billboard Network.
Sales Enablement Strategies - An Adcellerant Case Study with ExploreMedia
30:31

Sales Enablement Strategies - An Adcellerant Case Study with ExploreMedia

Sales Enablement Strategies - Pam Mashburn, exploreMedia Drive more conversions. Grow your business. Learn how media companies have leveraged the power of the AdCellerant platform to increase proposal volume, reduce time to close, increase customer spend, and dramatically improve customer experience.
Finding (and keeping) Top Talent - Robert Hawthorne, Hawthorne Search
15:25

Finding (and keeping) Top Talent - Robert Hawthorne, Hawthorne Search

Snapshot: Finding (and keeping) Top Talent Finding -- and keeping -- great people has never been more difficult. Recently ranked as one of Forbes Magazine's initial "top 250 recruiting firms in America", Hawthorne Search helps media companies find talent in roles across the Lead to Cash ecosystem. In this session, Robert will talk about winning strategies and best practices to find and keep great people.
[PANEL] Consolidating Lead-to-Cash Platforms & Building a Shared Services Model
42:12

[PANEL] Consolidating Lead-to-Cash Platforms & Building a Shared Services Model

Consolidation is a reality for many in our industry. In this session you'll learn how some of today's largest media companies have planned platform consolidation -- and process harmonization -- on a massive scale. Moderated by Adam Burnham, Senior Vice President, Interactive Sales and Services - Affinity X Stephanie Slagle, VP & Chief Innovation Officer - Graham Media Group Shalonda Lewis, Director Ad Ops & Shared Services - Tribune Publishing Chris Mallonee, Senior Director, Agency Operations & Platform Support - Lee Enterprises
[PANEL] Sales Culture: How to Build a High Performance, Healthy Sales Team
46:03

[PANEL] Sales Culture: How to Build a High Performance, Healthy Sales Team

Sales culture is a fuzzy concept. You can’t measure its quality like you’d measure your team's monthly revenue, email activity, average tenure, or quota attainment — but that doesn’t mean it’s not important. In this session we'll explore what sales culture is, what a solid one looks like, some best practices to refine yours, how to build one, and how to scale yours as your company grows. Moderated by Todd Handy, CRO, SEBPO John Wulfert, Partner and CRO, MediumGiant (Formerly Belo; Dallas Morning News) Jolene Sherman, Vice President, Business Development and Market Strategies, Lee Enterprises
Driving New Revenue Streams Through Self-Service: A Case Study - Deseret News
16:06

Driving New Revenue Streams Through Self-Service: A Case Study - Deseret News

Trent Eyre, Senior Vice President, Advertising - The Deseret News James Allen, Senior Sales Engineer - iPublishMedia
Online Advertising 2.0 – Leveraging the Power of Engagement
30:31

Online Advertising 2.0 – Leveraging the Power of Engagement

Delivering the right ‘eyeballs’ is only half the battle. Creating effective and targeted options for your commercial partners is just as important. In this session, Ian will demonstrate the ways GRC World Forums, IBC, and the Royal Chemistry Society are using content delivery and segmentation tools to develop creative solutions and lucrative new revenue streams. Ian Eckert, Innovation Director - Abacus e-Media
[PANEL] Analytics: Best Practices in Forecasting and Campaign Reporting
51:26

[PANEL] Analytics: Best Practices in Forecasting and Campaign Reporting

Finding Opportunities that Lead to Cash in Times of Economic Crunch
37:18

Finding Opportunities that Lead to Cash in Times of Economic Crunch

The recent volatility in the global economy has not only impacted your business but your customers’ businesses as well. From decreases in ad spend to client churn, everyone is feeling the pinch. But from these challenges arise opportunities. This interactive panel will cover insight and tactics from industry-leading experts, including; identifying new leads in high growth channels, establishing current in-demand and high-value products, discussing best practices for creating opportunities to engage with prospects, and hearing real examples of how you can use emerging technology to scale your business, while your competitors struggle to stay afloat. This panel could make the difference between starving and thriving in an economic crunch. Moderated by Mike Chevallier - SVP Sales, Advisr Bryce Jacobson - CRO, Seaton Publishing Co. Cameron Brown - SVP Digital, iHeartMedia, Inc. Crystal Gans - VP Business Development & Multi-Market Partnerships, iHeartMedia, Inc.
[PANEL] First Party Data Strategies for a Post-Cookie World
45:42

[PANEL] First Party Data Strategies for a Post-Cookie World

Eliminating Credit Card Fees in the Lead-to-Cash Ecosystem
20:57

Eliminating Credit Card Fees in the Lead-to-Cash Ecosystem

[PANEL] Dynamic Digital Made Simple – Vertical Solutions in the Lead-to-Cash Ecosystem
20:37

[PANEL] Dynamic Digital Made Simple – Vertical Solutions in the Lead-to-Cash Ecosystem

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