LEAD TO CASH
BASH

NOV 17-18th, 2022 : Dolphin Resort & Conference Center : Orlando FL

2

FAQ'S

AN EXPERIENTIAL NETWORKING EVENT
LIKE NO OTHER.

TAKING PLACE

NOV 17 & 18th, 2022

WALT DISNEY WORLD

DOLPHIN RESORT AND CONFERENCE CENTER

1500 Epcot Resorts Blvd,

Lake Buena Vista, FL 32830

Indigo Trigger’s Lead-to-Cash Bash is returning to the Walt Disney Dolphin Resort November 17-18th, 2022!

The Lead-to-Cash Bash is a two-day niche event focused on Lead-to-Cash software, strategies, and success stories. We’ll be taking over the Walt Disney Dolphin Resort for two days of sessions focused on the tools and models that drive “Lead-to-Cash” ecosystems (CRM's, Order Management, Production & Fulfillment, and Finance Ops) at some of the world’s largest media companies.

This year’s event includes two amazing networking opportunities taking place at EPCOT Center and Disney Hollywood Studios and our host hotel is just a walk away. As a family friendly event, all guests get to bring a +1 along for the ride!

Who Should Attend?

Any Executive Responsible for Driving Revenue and Effective Sales Operations within Newspaper, Broadcast, and B2B media Groups.
Sales Reps & Revenue Managers
Sales & Sales Operations Professionals
Production & Ad Fulfillment Experts
Finance Ops Professionals
Lead to Cash System Administrators (CRM's, OMS's, Production & Creative Platforms, Reporting Platforms, Billing Systems)

If you're involved in driving ad revenue, sales, fulfillment and finance operations in any way, this is the event for you!

Wednesday, November 16th

EVENING - 5:00pm - 8:00pm

Walt Disney World Dolphin Resort & Conference Center

Dolphin Pool & Disney Boardwalk

Thursday, November 17th

SESSIONS & CASE STUDIES 10:00am - 5:00pm

TECHNOLOGY SHOWCASE

AFTERNOON / EVENING EVENT: EPCOT CENTER FOOD & WINE FESTIVAL

TERRACE DES FLEURS, FRANCE PAVILION, WORLD SHOWCASE

Friday, November 18th

SESSIONS & CASE STUDIES 10:00am - 4:00pm

TECHNOLOGY SHOWCASE

BREAKOUT SESSIONS

AFTERNOON / EVENING EVENT: DISNEY HOLLYWOOD STUDIOS & RECEPTION

STAR WARS LAUNCHBAY

GROUP RIDE ON THE MILLENNIUM FALCON

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Event Passport Information

Event Passports vary in price based on when you purchase:

- Early Bird (cutoff August 1st) - $1,250 [SOLD OUT]

- Advance Rate (cutoff September 1st) - $1,450

Each event passport includes the following for you and a guest*.
(*"non-colleague" guests only)

- Lead-to-Cash Bash Conference Pass

- Evening Pass to EPCOT Center Reception (Thursday)

- Evening Pass to Walt Disney World Hollywood Studios (Friday)

- Transportation to Universal Studios CityWalk (Optional - Saturday)

2022 KEYNOTE SPEAKER

LAUREN FARBER

Head of Business Operations - Roku

KEYNOTE: Thursday, 10.00 AM - 10.45 AM

Structuring Teams and Processes in the Lead-to-Cash Ecosystem

This year, the Lead-to-Cash Bash is thrilled to announce our keynote session will be led by Lauren Farber, Head of Business Operations at Roku. Lauren has implemented successful operational change at some of the world's largest media brands including AOL, Condé Nast, Hulu, and the Walt Disney Company. In our keynote, Lauren will present models for structuring teams that drive successful Lead-to-Cash operations for advertising and media companies of all shapes and sizes.

2022 SPEAKERS

Dave Kennedy, Chief Revenue Officer - Oahu Publications Inc

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John Wulfert, CRO & Partner - Medium Giant (formerly Belo)

Ben Bouslog, VP of Business Development - Adcellerant

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Jolene Sherman, VP Business Development & Market Strategy - Lee Enterprises

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Shalonda Lewis, Director Ad Ops & Shared Services - Tribune Co.

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Elizabeth Kachoris, Sr. Director Digital & Data - PMMI Media

Mark Zahar, SVP Strategic Sales - Tapclicks

Pam Mashburn, President - exploreMedia

Crystal Gans, VP Business Development, Multi-Market Partnerships - iHeartMedia

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Chris Mallonee, Director of Operations - Amplified Digital

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Brooke Zapata, VP of Sales Operations - Gannett

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Mike Chevallier, SVP Sales - Advisr

Todd Handy, Chief Digital Officer, Digital Media Monetization Expert

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Aaron Kotarek, Senior Vice President, Audience & Operations - Oahu Publications, Inc.

Aaron Kotarek is Senior Vice President - Audience & Operations at Oahu Publications, Inc. (OPI), headquartered in Honolulu, and the flagship operation of Black Press Media. Aaron is responsible for publishing, commercial print, direct mail & manufacturing operations, information technology & compliance, audience development, consumer revenue enhancement, digital platform engagement and supply chain logistics/procurement for the media company’s entire product portfolio.

Prior to arriving in Honolulu, Aaron was Vice President of Audience Development at McClatchy’s Herald-Leader Media operation based in Lexington, Kentucky.

Mr. Kotarek has also held various executive leadership positions within several large media chains including Thomson, A.H. Belo, Cox Enterprises, Morris Communications, and Dow Jones Local Media Group. While at Thomson Newspapers, Aaron was twice awarded the prestigious President’s Award for Marketing Excellence by then Thomson President & CEO Stuart Garner.

Aaron received special recognition from the Inland Press Association when he was named to their prestigious “Top 18 Media Executives to Watch in 2018” list. In 2019, he was inducted into the ranks of Honorary Lifetime Members of the Cal-Western Circulation Manager’s Association (CWCMA). In August of this year, Aaron was named one of “North America’s Top 25 Media Executives Over the Age of 50” by Editor & Publisher magazine. This September, Aaron was bestowed with Marian University’s “2022 Distinguished Alumni Award” for outstanding achievements in his chosen profession.

Kotarek is regularly a featured speaker at industry summits nationwide on topics ranging from consumer subscription revenue growth, audience extension, digital engagement strategies, cash discount programs, and business transformation. He is a self-proclaimed brand ambassador for the print & digital publishing and digital-out-of-home industries.

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Andy Smith, Director of Innovation - WATT Global Media

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Kelly Till, Publisher - Richmond Times Dispatch

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Stephanie Slagle, VP & Chief Innovation Officer - Graham Media Group

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Danielle Walton, Director of Business Systems - Farm Journal

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Christopher Prinos, Chief Executive Officer - Indigo Trigger

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Jeff Shine, President and CSO - Naviga Global

TJ Ceballos, Consultant (formerly TradeDesk, Daily News)

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Bryce Jacobson, Chief Revenue Officer - Seaton Publishing

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Cameron Brown, Senior Vice President of Digital at iHeartMedia

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Robert Hawthorne, President - Hawthorne Search

2022 ATTENDEES

We're proud to be hosting a great mix of folks from some of the world's biggest news media and magazine brands. You do NOT want to miss out on this incredible experience to learn from your peers, make some amazing connections -- and -- have a great time!